HIRING: PPC COORDINATOR

HIRING: PPC COORDINATOR

The PPC Coordinator can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

You will lead our marketing efforts using new media and digital tools.

If you know how to creatively handle various online marketing tools, like websites, podcasts, and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising, and promotional activities.

Ultimately, you should be able to promote our company and increase client engagement.

As a PPC (Pay-Per-Click) Coordinator, your responsibilities include:

Launching and optimizing PPC campaigns

Monitoring budgets and overseeing search platform accounts

Tracking KPIs and producing useful reports for management

Job brief

We are looking for a PPC (Pay Per Click) Coordinator to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in the principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce the risk of click fraud
• Keep abreast of PPC and SEM trends

Requirements and skills

• Proven experience as a PPC Coordinator or a Digital Marketing Specialist.
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• BSc/BA in Marketing, Digital Media, or a related field; AdWords certification is a plus
• Must have a stable internet connection and own workstation area ready.

Work-from-home | Remote Work

Flexi-time

Initial training and onboarding will be US timezone 

Kindly submit your updated resume together with your cover letter.